Privacy policy

Your privacy matters to us ♡

Privacy Policy

Last updated: 09 December 2025

At Loumirage, beauty begins with trust. This Privacy Policy explains how Loumirage LTD (“we”, “us”, “our”) collects, uses and protects your personal information when you browse our website, make a purchase or join our VIP mailing lists.

We treat your data with the same care as we treat our lenses — with precision, transparency and a touch of magic ♡

In short, here’s what we believe:
  • We never sell your personal data.
  • We never share more than we need to deliver your order.
  • We never send marketing without your clear consent.

1. Who We Are – Data Controller

The Data Controller responsible for your personal information is:

Loumirage LTD
United Kingdom

For privacy questions, contact us:
Email: loumirage.help@gmail.com

2. Information We Collect

2.1 Information you provide directly

  • Full name
  • Email address
  • Phone number (for delivery/updates)
  • Shipping & billing address
  • Order details and purchase history
  • Messages you send us
  • Marketing & newsletter preferences

2.2 Information collected automatically

When you browse our site, we automatically collect:

  • IP address
  • Device & browser type
  • Pages viewed & time spent
  • Referring websites or ads
  • Shopping behaviour (products viewed, added to cart)
  • Shopify Analytics data

3. How We Use Your Information

  • Order processing — payment, shipping, delivery updates.
  • Customer support — returns, messages, assistance.
  • Marketing (only with consent) — newsletters, VIP access, promo codes.
  • Website improvement — analytics and optimisation.
  • Fraud prevention & security.
  • Legal compliance.

4. Legal Basis for Processing

  • Contractual necessity — to process and deliver your order.
  • Legitimate interests — to improve our services and protect our business.
  • Consent — for marketing and certain cookies.
  • Legal obligation — for tax and accounting requirements.

5. Sharing Your Information

We never sell your personal data. We may share it with trusted partners who help us run Loumirage:

  • Shopify (store platform & hosting)
  • Payment providers (e.g., Shopify Payments, PayPal)
  • Delivery services (for worldwide shipping)
  • Email platforms (Shopify Email, Seguno)
  • Analytics & advertising tools (Google Analytics, Google Ads, Meta Pixel, TikTok Pixel where applicable)

We also work with leading Korean manufacturers for our lenses. No customer data is ever shared with manufacturers.

6. International Data Transfers

Because Shopify and some of our service providers operate globally, your data may be processed outside the UK or EEA. We use appropriate safeguards (such as Standard Contractual Clauses) to keep your data protected.

7. Cookies & Tracking

Cookies help our website function, remember your preferences, improve performance and support personalised marketing. You can disable cookies in your browser settings, but some features (including checkout) may not work correctly.

8. Marketing Communications

We love sharing beauty, early access and secret drops with our Loumi community — but only when you choose it.

We will only send marketing emails if you:

  • tick the opt-in box in a form, popup or checkout; or
  • sign up to our newsletter or VIP club.

You can unsubscribe anytime by clicking “unsubscribe” in any email or emailing loumirage.help@gmail.com .

9. Age Restrictions

Loumirage products, including coloured contact lenses, are intended for customers aged 14+. We do not knowingly collect information from children under 14.

10. Your Rights

Depending on your location, you may have the right to:

  • Access the personal data we hold about you
  • Correct inaccurate or incomplete data
  • Request deletion in certain circumstances
  • Restrict or object to processing
  • Withdraw consent (for example, marketing)
  • Request data portability

To make a request, email loumirage.help@gmail.com . We aim to respond within 30 days.

11. Data Retention

  • Order and transaction records: up to 6 years (legal requirement).
  • Marketing data: until you unsubscribe or request deletion.
  • Analytics data: typically 1–24 months, then aggregated or anonymised.

12. Security

🛡️
Your data is protected.
We use encrypted connections (HTTPS), secure payment processing, fraud monitoring and access controls to help keep your information safe. While no system is ever completely perfect, we continuously improve our security practices.

13. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technologies or legal requirements. When we do, we will post the updated version on this page and adjust the “Last updated” date at the top.

14. FAQ – quick answers

Do you share my data with lens manufacturers?
No. Customer data is handled only by Loumirage and our core service providers (Shopify, payments, shipping, email).
Can you see my card details?
No. Card details are processed securely by payment providers. We never see or store full card information.
How do I unsubscribe from emails?
You can click “unsubscribe” in any email or write to loumirage.help@gmail.com .

15. Contact Us

Loumirage LTD
Email: loumirage.help@gmail.com

We’re here to help you feel safe, seen and beautifully taken care of. ♡